Why attitudes to alcohol are changing and why yours should too

It’s really interesting that over the last few years I’ve noticed a real shift in the alcohol work that I do.

It used to be that people who came to see me regarding their alcohol consumption it was to cut it down - one glass a night instead of one bottle, just at weekends or not in the house.

That’s great and easy to work with because we used to live in a world that associated alcohol with fun. At that time, it would be really hard to stop completely because the social pressure to continue drinking would be enormous!

“Oh, go on, don’t be boring, just one more” and similar conversations were being had all over the country.

And yet more recently things have started to shift. Lots of people found during covid that their alcohol consumption went up.

Zoom and a beer anyone?

Since those strange times, people have begun to notice the impact that alcohol was having. They don’t feel as alert or productive, their skin and hair feel dry and brittle, their sleep doesn’t feel as good quality (they wake up in the night despite finding that initially the alcohol made them sleepy) and they feel snappy, irritable and anxious.

And now people are considering stepping away from alcohol all together. They don’t like the way they behave when they’re drunk and they don’t like the way it makes them feel. And these days it’s so much easier – there are great zero percent alcohol alternatives and waaaay less pressure from society to be drinking.

I really hope with a bit more time that it gets even easier still. I suspect a revolution is coming in the same way it happened with cigarettes.

Watch this space!